Episode 9: Can a co-working company build community?
Co-working spaces were at the height of their boom when the pandemic hit. WeWork was a leader in this industry and invested in the likes of The Wing. We discuss the illusion in WeWork's business model - i.e. they are selling desks but are branding their business as building community. Should co-working companies even be in the business of building community?
In this episode, we discuss the merit of a co-working space building community within the tech space. The addition of the community felt like a natural evolution to the likes of companies that came before, such as Regus, as both founders grew up in communes.
We also examine what it looks like when women attempt to adapt this existing business model to their own needs, Toni shares her experience as a former Wing member. We know women are held to a higher standard, which also means that the failures are exponentially felt.
The Wing's failure is the latest addition to a plethora of women-led companies being canceled (whether rightly so or not). What does this mean for companies led by women in the future?
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