Episode 12: To be a viable candidate, must you first go viral?
When the 2020 US elections kicked off, we weren't yet in a global pandemic. However, the candidates were already fighting for air time in the virtual sphere. In this episode we discuss what it is going to take to be a viable candidate in the upcoming elections.
Will it require you to go viral? Will your fundraisers now take place on Zoom video calls replacing your traditional events? Will your surrogates play a more central role? How do you build trust in the voting process? How do you engage rural America when 31% do not have access to broadband? These are just a few of the questions we dig into.
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Links:
The Biden campaign faces a mind-boggling challenge: How to make Joe go viral (POLITICO, March 2020)
What Joe Biden Needs to Do to Beat Trump (NYT, May 2020)
Jack Dorsey explains why Twitter fact-checked Trump’s false voting claims (TechCrunch, May 2020)