Can Content Creators Build Trust?
On today's episode, Toni talks about launching Not Another Media Company and her evolving definition of being both a content creator and the founder of a media company. The same way we recognised five (or so) years ago that all companies were essentially tech companies, we are now recognising that almost all companies today have to be media companies as well. So what role, if any, do the 50 million people identifying as content creators (in 2021) have within this media landscape shift?
What does this new era of media companies tell us about our changing relationship to media, influencers and content creators? Do we get our content more from individuals (regardless of where they work) or the media outlets they work for (regardless of the journalist or opinion writer)? And why are we seemingly moving away from the term 'freelancers' to 'content creators'? And are they even the same thing?
Additional sources
The Mythology of Red Bull by The Generalist
Harvard, a Media Company by The Generalist
Why journalists are leaving their full-time media jobs to go freelance
Journalists Are Leaving the Noisy Internet for Your Email Inbox (NYT)
50 Million Join The ‘Creator Economy’ Thanks To Platforms Like OnlyFans, YouTube, Etsy And Twitch (Forbes)
Content creator newsletter worth subscribing to, The Publish Press
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